The Chair podcast Presented bySkodz

The Chair › Episode 2

Episode 23 November 202634 min

From Barber to Brand Founder: Women in Barbing, Harassment & Building a Business | Jhoke | The Chair

About this episode

What does it take to be a woman with clippers in a trade built by men? On the maiden edition of The Chair, Jhoke, barber and founder of J24 Men, talks about the stigma and harassment female barbers face, why having her own space changed how clients treated her, and how one beard oil made for her clients became a brand.

We also get into the business side: learning beyond your craft, the mistakes barbers make when they jump into products, starting with what you have, and whether a barber in Nigeria can afford a GLE.

Key lessons

  1. Your own space changes how clients see you: a walk-in shop gives you control that home service never will.
  2. For home service, confirm who you are meeting, ask for an ID if you can, and share your location before you go.
  3. Let your work speak: show your cuts, attend trainings, enter competitions.
  4. Understand the problem before you sell a product. Build what your clients already ask you for.
  5. Learn beyond your craft. Ideas from rooms you think are not for you will matter later.
  6. Start with what you have: one product, or retailing someone else's, before building your own brand.
  7. No cash flow, no business. When a post goes viral, have a way to capture that attention before the internet moves on.

Timestamps

Keep watching

More from The Chair

1:12

Episode 1

The Chair Podcast Episode 1 drops tonight..